The Science of What Makes People Care

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The scientific evidence is piling up: people don’t act on receiving information, they act on what they care most about. Simply focusing on raising awareness or sharing information is not an effective end goal. The University of Florida’s Center for Public Interest Communication has distilled six core principles from behavioral, cognitive and social science in this foundational unit of public interest communication.

In this session, participants learn to apply these rules to their own work and leave with a science-based framework for approaching new communications challenges.

This event is supported by the UNHCR Representation in the country.